BlackBerry is Back!

NEW YORK - Research In Motion (RIM) has finally started to launch 'counter attack' to its competitors in the smartphone industry. Several changes were made ​​this Canadian vendor, ranging from offering new flavor through the BlackBerry platform 10 to change the name of the company.

Yes, the event held at Pier 36, Lower East Side, New York, United States that it is quite a surprise. Especially for renaming affairs. In the future there is no longer the name of 'Research In Motion (RIM)', but just 'BlackBerry'.

Change the name of the company is also going to change the code on the floor of the issuer BlackBerry Nasdaq, the U.S. and Toronto, Canada. From RIMM become BBRY.

Besides about the company name, the event also became the official birth of the BlackBerry platform stage 10 and two flagship handset, that Z10 and Q10.

Furthermore, Heins talking about BlackBerry 10, which will be the main devices in the era of mobile computing. With the appearance and experience a refreshing, capable of multitasking capabilities and security is assured, BlackBerry 10 is considered as an appropriate option.

"BlackBerry 10 has focused on the content and applications. Included for business user experience, unlike any you've seen before," said Heins.

"This will let you see the magic that brought the BlackBerry Hub, Flow, Peek, and others," he continued.

Indeed, the whole event seemed Heins ceaselessly hurl compliments on BlackBerry 10. Including when he duet with Vivek Bhardwaj, head of BlackBerry's software portfolio, while demo sessions features BlackBerry 10.

Heins did not hesitate to become a victim of 'ugly picture' by Vivek. But a moment later, Heins picture taken so much cooler after the 'transformed' to feature 'time machine' that can see photos of a few milliseconds before or after the photo was taken.

So when the photo was taken and your eyes are recorded when the brake situation, the living activate this feature. Then the image can be brought back to a few milliseconds before or after.

There are also features video calling on the BlackBerry Messenger (BBM) the new version. Even in the middle of a conversation, the user can activate the remote control feature. Which the user can control the appearance of the BlackBerry handsets are talking from a distance.

Yeah that's some security features BlackBerry 10. The point here is, BlackBerry wanted to assert its presence in the smartphone world that they have died and left behind the technology from its competitors.

"Blackberry is back," said Frank Boulben, Chief Marketing Officer BlackBerry.

Boulben stated that the presence of BlackBerry 10 BlackBerry is not the end of the way. Instead, it's became the first step of BlackBerry adventure further.

They had been prepared with a series portfolio of Blackberry devices 10. "In 12 to 18 months, we will complete portoolio in all segments, from the entry level to high end," said Boulben.